Let’s be constructive.
Start-up business with newer websites need cost-effective ways to expand their reach and improve their brand image. Who’s going to argue with that?
But sometimes smaller businesses don’t need the expense and complex infrastructure of a dedicated server. They just need quality, reliable hosting that doesn’t break the bank. Fully-managed, shared hosting is a great way for expanding businesses to build their audience and create a wider market for their content, products and services.
Marketing expert Tom Pick points out that a strong website is key for any expanding brand:
With stats like that, it makes a lot of sense to develop the strongest possible online presence for your brand – even if you have a smaller website.
Shared hosting tips
Remember, all shared hosting is not created equal. Popular low-cost shared hosting companies like HostGator or GoDaddy cram hundreds of sites onto a single server and provide limited tech support for their customers, leading to slow load times, security issues and other problems. With these companies, you don’t pay much for hosting – and you definitely get what you pay for.
It’s a lot better to invest in fully-managed shared hosting that includes comprehensive security, firewalls and 24/7 monitoring and maintenance. (Backups are important, too – many popular shared hosting sites make you back up your own data, or insist that you pay extra for this service. That’s a policy that can go downhill really fast.)
Managed hosting costs a little more upfront, but in the long run, you avoid all the hidden costs and pitfalls that come with low-cost shared hosting. And you can focus on your actual job, not on perpetual maintenance and troubleshooting.
A strong brand needs a strong website – and a strong website should be built on a solid foundation. Shared, managed hosting gives you the platform you need to help you expand.
What better way to start building?
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